Privacy Policy

Information we collect

When you fill out our free quote form, call us, or otherwise get in touch, we may collect:

• Your name
• Phone number
• Email address
• County and state where your home is located
• Details about your water source, water issues, home size, and current system
• Any additional notes you choose to share in the message field
• Basic website usage data such as page path, referrer, and browser user agent, which helps us understand how visitors find and use our site

How we use your information

We use the information we collect to:

• Provide accurate quotes for whole-home water filtration and softener systems
• Schedule installation, service, and maintenance appointments
• Communicate with you by phone, email, and SMS text message about your request or ongoing service
• Improve our website, marketing, and customer experience
• Comply with legal obligations and protect our business

How we communicate with you

We may contact you by phone, email, and SMS text message in response to your request and to coordinate quotes, scheduling, and service. Message and data rates may apply for SMS. You can opt out of SMS at any time by replying STOP, and you can unsubscribe from marketing emails using the link in the message or by contacting us directly.

Customer relationship management

We store customer and lead information in GoHighLevel, our CRM platform. GoHighLevel processes data on our behalf so we can manage quotes, scheduling, and follow-ups. We do not authorize GoHighLevel or any other service provider to use your information for their own marketing purposes.

We do not sell your information

Cathcart Water does not sell, rent, trade, or otherwise share your personal information with third parties for their marketing purposes. We only share information with trusted service providers who help us operate our business, and only when necessary to deliver the services you requested.

Data retention

We keep your information for as long as needed to provide quotes, complete installations and service work, maintain warranty records, and comply with legal requirements. You may ask us to delete or update your contact details at any time by reaching out using the contact information below.

Your choices

You can request to access, correct, or delete the personal information we have about you by emailing or calling us. We will respond to reasonable requests as promptly as we can.

Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

Cookies and analytics

Our website may use standard analytics and tracking technologies to understand how visitors interact with the site. This helps us measure the performance of features like our sticky quote button and call tracking. You can adjust your browser settings to refuse cookies, though some site features may not work as intended.

Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can remove it.

Platform and hosting

This website is built and hosted on the Lovable platform. Lovable provides the hosting infrastructure and underlying security controls; Cathcart Water of Kansas City is responsible for the information we collect and how we use it to serve our customers.

Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review the policy periodically.